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Gamification in banking: how banks make their apps …
https://payspacemagazine.com/banks/gamification-in-banking-how-banks-make-their-apps-engaging/
Therefore, when used and designed properly, gamification can help make banking activities more exciting and enjoyable, thus, increasing customer acceptance, engagement, and satisfaction. Some prominent examples of gamification presented in mobile banking apps are: Xinja Xinja is one of the few innovative fintech startups that embrace gamification.
Asian banks lag in social media | ZDNet
https://www.zdnet.com/article/asian-banks-lag-in-social-media/
Asian banks lag in social media Compared to their Western counterparts, Asian banks are lagging in use of social media to reach customers, say experts at Asian Banker Summit. Written by Liau Yun...
Banks rethink their social media strategies- The Asian …
https://www.theasianbanker.com/?id=5528
Singapore’s DBS Bank launched a branch design contest which was heavily promoted in the social media space and formed part of the bank’s strategy to attract Gen Y clients. During the launch of the contest, Jeremy Soo, managing director and head, consumer banking group Singapore, acknowledged their changing client base.
Asian consumers embrace digital banking: McKinsey – news from …
http://www.azz.news/asian-consumers-embrace-digital-banking-mckinsey/
Asian consumers embrace digital banking: McKinsey. 15th May 2018; admin; Finance . CONSUMERS across Asia have embraced digital technologies, making steady and growing use of the internet, social media, and e-commerce platforms. ... For Asia’s banks, this means that as they evaluate their branch networks they need to think about more than ...
Gamification in Banking: Increasing Engagement
https://www.intellectsoft.net/blog/gamification-in-banking/
Gamification in Banking: Ways of Application. Gamification challenges e-banking to develop and implement new features in traditional business applications, namely the elements and characteristics frequently associated with online games (e.g. easy process, attractive design, points, leaderboards, rewards, etc.).
Commercial Bank’s social media campaigns drive …
https://www.theasianbanker.com/updates-and-articles/commercial-banks-social-media-campaigns-drive-banking-education
Targeted campaigns. Commercial Bank gained more than 3,000 new followers on Facebook, the number of posts increased by 92%, and the total number of interactions exceeded 126,000. The campaigns also reduced physical visu0002its to branches and increased the number of digital users. Customers responded positively, reflected by high use of mobile ...
Asia’s digital banking race: Giving customers what …
https://www.mckinsey.com/~/media/McKinsey/Industries/Financial%20Services/Our%20Insights/Reaching%20Asias%20digital%20banking%20customers/Asias-digital-banking-race-WEB-FINAL.pdf
4Asia’s digital banking race: Giving customers what they want. Consumers across Asia have embraced digital technologies, making steady and growing use of the internet, social media, and e-commerce platforms. Smartphones—the device of choice— alone generate around 65 percent of all internet traffic.
Digital disruption is here to stay — how are Asian banks responding?
https://techwireasia.com/2020/02/digital-disruption-is-here-to-stay-how-are-asian-banks-responding/
The Asian banking sectors have been heavily disrupted, nevertheless. By embracing the disruption, these banks have been able to thrive in new market environments and remain relevant in the industry. Moving forward, it is hoped that other traditional players that are stalling transformation will realize that it is a highly critical move that is ...
Social Media in Banking: A Series - ABA Banking Journal
https://bankingjournal.aba.com/2020/01/social-media-in-banking-a-series/
ABA Bank Marketing presents a five-part series based on its exclusive 2019 report, The State of Social Media in Banking. The series includes: To find out how banks are now managing social media—what they wish they could do better and what the future holds—the American Bankers Association surveyed more than 430 banks of all sizes.
How ‘gamification’ is making a difference in private banks
https://citywireasia.com/news/how-gamification-is-making-a-difference-in-private-banks/a1150742
Video games, it seems, are no longer just for kids. Leading private banks have now started to redesign their investment advisory processes to incorporate ‘gamification’ and behavioural finance. According to Liew Nam Soon, managing partner for Asean markets at Ernst & Young Solutions, while private banking is still a business that requires human interaction and …
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