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NASCAR FAN BASE DEMOGRAPHICS - Brent Sherman

    http://brentsherman.com/PDFS/NASCAR.pdf#:~:text=The%20NASCAR%20fan%20base%20is%2063%25%20male%2C%2037%25,%2450%2C000%2B%20per%20year%20%28104%20index%20vs.%20U.S.%20population%29
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33 Performance Racing Industry Statistics and Trends

    https://brandongaille.com/33-performance-racing-industry-statistics-and-trends/
    #31. 71% of NHRA drag racing fans are men, with the 25-54 age demographic representing the largest percentage. 71% have a household income of $75,000 or less. Only 44% of NHRA fans are employed full-time, but 37% are currently attending a …

NASCAR hoping that uptick in fan attendance, improved demographics …

    https://www.foxsports.com/stories/nascar/cup-series-fan-demographics-attendance-kyle-larson-dover-watkins-glen
    That survey builds on a study done in February 2021, which indicated that fans who said they became NASCAR fans in the past three years were 22% Hispanic, 19% Black and 9% Asian, which is half of ...

Motorsport Fans Demographics - Racing Comments - The …

    https://forums.autosport.com/topic/221109-motorsport-fans-demographics/
    The largest demographic is 30-40- for F1 based on research I'm fairly sure. Interestingly Formula Es biggest demographics are 18-24 and 24-30.

NASCAR FAN BASE DEMOGRAPHICS - Brent Sherman

    http://brentsherman.com/PDFS/NASCAR.pdf
    Index NASCAR Fans vs. U.S. Population 18-24 12% 10% 83 25-34 18% 17% 94 35-44 18% 20% 111 45-54 19% 22% 116 55-64 15% 16% 107 65+ 18% 15% 83 18-44 48% 47% 98 . INCOME DISTRIBUTION NASCAR fans are middle class and just as affluent as the U.S. population: 54% earn $50,000+ per year (104 index vs. U.S. population)

IndyCar fans in the U.S. by age 2018 | Statista

    https://www.statista.com/statistics/864186/indycar-viewers-age/
    This graph shows the share of IndyCar fans in the United States in 2018, by gender. According to the source, 42 percent of IndyCar fans in the United States were aged 18 to 34. Share of IndyCar...

Formula 1 and Motorsport Network unveil fan results of largest …

    https://us.motorsport.com/general/news/formula-1-and-motorsport-network-unveil-fan-results-of-largest-single-sports-survey-ever-conducted-/6690113/
    More than half of all fans (51%) are playing motorsports-specific video games, with 64% of those aged 16-34 as active motorsport gamers. Within the 16-24 demographic, 80% have played the F1 game in the past year and 34% have watched F1-specific esports broadcasts. Additional Findings

The Demographics of Sports Fan-dom - PRovoke Media

    https://www.provokemedia.com/latest/article/the-demographics-of-sports-fan-dom
    The sport also has younger fans, with almost six in 10 of those between the ages of 18 and 29 describing themselves as fans, compared to just 44 percent of 30 to 49 year olds. Auto racing fans are especially likely to be male (48 percent of males are auto racing fans compared to 30 percent of females) and also white (41 percent compared to 29 percent of non …

Formula 1 reveals details of fan segmentation research

    https://www.formula1.com/en/latest/article.formula-1-reveals-details-of-fan-segmentation-research.19u9fkhcB8cOocIwAacuow.html
    New research conducted by Formula 1 - in partnership with Ipsos MORI Social Research Institute - has revealed that two third of sports fans surveyed across seven different territories identify as Formula One fans, and that one fifth of the half a billion fans across these markets are avid fans of the sport. In a bid to understand the type of fan engagement that …

Millennials and the future of auto racing - motorsport.com

    https://www.motorsport.com/indycar/news/millennials-and-the-future-of-auto-racing-2/520082/
    Now imagine how that all gets rolled into the auto racing fans of the future. ... ¹ Millennials are the demographic group following Generation X. Birth years of this group range from the early ...

WISSOTA – Dirt Track Entertainment since 1981

    https://www.wissota.org/racer-and-fan-demographics/
    Speedway Motors has been an excellent partner with WISSOTA Auto Racing for 12 years and we appreciate their continued support ... Racer and Fan Demographics. WISSOTA Race Fans Views On Sponsorship. WISSOTA race fans were asked to answer the following questions pertaining to sponsorship and corporate involvement with racing.

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