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52 Fantastic Nascar Demographics - BrandonGaille.com
https://brandongaille.com/52-fantastic-nascar-demographics/
Only 9% of the overall NASCAR audience fits into the 18-34 age demographic. 1 in 2 people who watch NASCAR on a regular basis are above the age of 55. 3 in 4 people in the NASCAR demographic are 35+. The average NASCAR fan earns between $40k-$75k per year. 9 out of 10 NASCAR fans earn at least $20k every year from the work they do.
33 Performance Racing Industry Statistics and Trends
https://brandongaille.com/33-performance-racing-industry-statistics-and-trends/
#31. 71% of NHRA drag racing fans are men, with the 25-54 age demographic representing the largest percentage. 71% have a household income of $75,000 or less. Only 44% of NHRA fans are employed full-time, but 37% are currently attending a technical or vocational school. (Boteler Racing) #32.
Formula 1 reveals details of fan segmentation research
https://www.formula1.com/en/latest/article.formula-1-reveals-details-of-fan-segmentation-research.19u9fkhcB8cOocIwAacuow.html
New research conducted by Formula 1 - in partnership with Ipsos MORI Social Research Institute - has revealed that two third of sports fans surveyed across seven different territories identify as Formula One fans, and that one fifth of the half a billion fans across these markets are avid fans of the sport. In a bid to understand the type of ...
Racing Player Consumer Insights: Demographics, Gaming …
https://newzoo.com/insights/articles/racing-player-consumer-insights-demographics-gaming-preferences-behavior-brand-attitudes-and-more/
As you can see above, our Consumer Insights data shows that racing players tend to skew younger and male. In fact, 59% of racing players are male (vs. 51% of all gamers) and 25% are age 10-20 (vs. 19% of all gamers). Despite skewing younger, 36% of racing players are high-earners, which is far higher than the average for all gamers.
NASCAR FAN BASE DEMOGRAPHICS - Brent Sherman
http://brentsherman.com/PDFS/NASCAR.pdf
NASCAR FAN BASE DEMOGRAPHICS . GENDER DISTRIBUTION The NASCAR fan base is 63% male, 37% female. Gender NASCAR Fans Male 63% Female 37% . AGE DISTRIBUTION NASCAR fans are just as likely as the U.S. population to be 18-44 (98 index vs. U.S population). Age U.S. Population NASCAR Fans Index NASCAR Fans vs. U.S. Population
Drag Racing Demographics
https://www.botelerracing.com/Drag_Racing_Demographics.html
Scarborough USA+ - Release 1 2019. The following demographics, shows the importance's of using Drag Racing in your marketing plan. The drag racing fans are loyal to companies that support their sport. Their choice spans the consumer products, from fast food to the grocery stores. From buying a radio to sophisticated electronic equipment.
Just Who Is The IndyCar Demographic? - Oilpressure
https://oilpressure.com/2016/01/18/just-who-is-the-indycar-demographic/
A reader had suggested that IndyCar should fund a car or cars in the Chili Bowl, which took place this past weekend. For those that don’t know, the Chili Bowl is an indoor midget racing event that has taken place annually since 1987. It pulls from all midget associations and usually features a Who’s Who in USAC-type racing.
NASCAR - Statistics & Facts | Statista
https://www.statista.com/topics/4491/nascar/
NASCAR has grown to become part of American sporting culture, although NASCAR fans tend to be predominantly male and viewership is made of a predominantly white audience. In 2016-2017, White ...
Automotive Enthusiast Demographics and Statistics …
https://blog.anthonythomas.com/automotive-enthusiast-demographics-and-statistics-aftermarket-brands-should-know
Audience Demographics 66% of automotive enthusiasts are male. While that's still the majority, young women (18-34) also make up a large portion of the DIY community, with 54% performing their own automotive maintenance. Enthusiast income is reflective of the population as a whole with representation in all economic brackets.
F1 - Statistics & Facts | Statista
https://www.statista.com/topics/3899/motor-sports/
The Formula One Group's revenue rose from 1.78 billion U.S. dollars in 2017 to over two billion U.S. dollars in 2019. During the same year, Formula One teams split a pot of over one billion U.S ...
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