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HORSE RACING AND SOCIAL MEDIA: AN OXYMORON? | RB
https://rb-racing.com/2016/09/09/horse-racing-and-social-media-an-oxymoron/
A media analyst with a major music company and head of one of the biggest international social media agencies were sharing their thoughts with us regarding digital marketing, how to possibly reach millennials, and, mainly, the present and future of Twitter- and how, according to their numbers and customer research, its popularity is on the wane ...
What Social Media Shares with Horse Racing - Young Company
https://youngcompany.com/what-social-media-shares-with-horse-racing/
All it takes is a bit of research … and a bit of luck. If you have questions or comments about timing the publication of social media posts, or about any other brand-related topic, feel free to send them our way. You can connect with the Young Company team at 949-376-8404 or [email protected].
Social Media In The World Of Horse Racing - The Good and the Bad
https://www.horseracingnation.com/blogs/Indiana/Social_Media_In_The_World_Of_Horse_Racing_The_Good_and_Bad_123
The social media outlets – Facebook and Twitter – have given the common fan a voice and they've also given the fan a chance to talk to and get to know the stars of our sport via the internet. These platforms have already helped grow the horse racing fan base and will continue to do so in the future. But it's something we must be careful with.
HOW SOCIAL MEDIA IS STUNTING THE GROWTH OF HORSE …
https://rb-racing.com/2018/01/21/how-social-media-is-stunting-the-growth-of-horse-racing/
Horse racing already has its problems trying to survive with a business model that dearly needs a good spring cleaning and makeover without so-called “social media” dragging it down to an even deeper abyss. Horse racing needs to chill out and become fun again. It’s lost its sense of humour and ability to laugh at itself.
Horse Racing Event Experience and Social Media - Emerald
https://www.emerald.com/insight/content/doi/10.1108/S2042-144320180000009009/full/html
Horse racing customers are likely to use social media to leave event feedback. While there is demand for a reply, interviewed managers admit a weakness regarding the use of social media to gain post-event feedback − which can act as an important means to engage and co-create value with customers. Keywords Social media Relationship marketing Event
Social Media's Role in Racing News Discussed - BloodHorse
https://www.bloodhorse.com/horse-racing/articles/110205/social-medias-role-in-racing-news-discussed
Racetrack executive Chip Tuttle, who has handled social media operations for Breeders' Cup, said he also views Twitter as his primary source …
Racing's Social Media Positioning Is a Major Industry Asset
https://www.thoroughbreddailynews.com/racings-social-media-positioning-is-a-major-industry-asset-shared-archive/
“Horse racing is so accessible, even at the top level. It's possible to get close to the contenders and to feel close to the spectacle — social media turns fans from observers into participants, ”...
Social Media And The Horse Industry: Why The Cruelty?
https://thehorseaholic.com/social-media-and-the-horse-industry-why-the-cruelty/
This is the situation where social media is used as a tool to keep in touch with friends from other states, share photos and stories about our precious ponies, to sell horses and tack, exchange ideas, educate and keep up with all the news; in that form, social media is amazing and a wonderful addition to the horse industry.
Executives on Social Media: The Value of Social Leadership
https://everyonesocial.com/blog/executives-on-social-media/
Here’s why getting executives on social media is so important. 1. They’re natural influencers that impact the brand. Your organization’s CEO and other executive leadership might not be innately personable or engaging, but they’re primed to be influencers as they’re already operating as the face of the company.
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