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Mello Yello taking over as NHRA title sponsor
https://www.sportsbusinessjournal.com/Journal/Issues/2012/08/27/Marketing-and-Sponsorship/Mello-Yello.aspx
It pays $3 million to $4 million annually for its Full Throttle sponsorship and the new deal is in the same range, according to industry sources. As title sponsor, Mello Yello will be integrated into the NHRA logo used on everything from …
COKE EXTENDS NHRA CONTRACT, ASSIGNS MELLO-YELLO TO …
http://www.competitionplus.com/drag-racing/news/22247-coke-extends-nhra-contract-assigns-mello-yello-to-sponsorship
Mello Yello has a storied history as an active sponsor in the world of auto racing, and 2013 will mark the popular brand’s return to motorsports. Mello Yello enjoyed a successful relationship with Kyle Petty in stock car racing from 1991 to 1994. “During our brief run in motorsports, Mello Yello was at the top of its game.
Mello Yello Takes Over as NHRA Primary Sponsor - Drag Racing …
https://dragillustrated.com/mello-yello-takes-over-as-nhra-primary-sponsor/
Mello Yello has a storied history as an active sponsor in the world of auto racing and 2013 will mark the popular brand’s return to motorsports. Mello Yello enjoyed a successful relationship with Kyle Petty in stock car racing from 1991 to 1994. “During our brief run in motorsports, Mello Yello was at the top of its game.
The NHRA Mello Yello Drag Racing Series? Sources Are Saying Yes
https://www.dragzine.com/news/the-nhra-mello-yello-drag-racing-series-sources-are-saying-yes/
The agreement is said to be worth between $3-4 million annually, which is roughly in line with the Full Throttle sponsorship figures. As part of the new deal, Coca-Cola and the NHRA would integrate Mello Yello into the NHRA logo used in everything from publications and promotions to support vehicles, track signage, and driver uniforms.
Mello Yello Officially Named NHRA Series Title Sponsor
https://www.dragzine.com/news/mello-yello-officially-named-nhra-series-title-sponsor/
Mello Yello has a storied history as an active sponsor in the world of auto racing and 2013 will mark the popular brand’s return to motorsports. Mello Yello enjoyed a successful relationship with Kyle Petty in stock car racing from 1991 to 1994. “During our brief run in motorsports, Mello Yello was at the top of its game.
Mickey Thompson Returns As NHRA Mello Yello Series Sponsor
https://www.dragzine.com/news/mickey-thompson-returns-as-nhra-mello-yello-series-sponsor/
Mickey Thompson Performance Tires & Wheels has announced its return to NHRA drag racing as a major national event sponsor of the newly renamed Mello Yello Drag Racing Series in 2013, offering support for racers in the Lucas Oil Drag Racing Series and competitors in Pro Modified and Pro Stock Motorcycle. The Mickey Thompson trackside support staff and its …
How To Get Sponsors To Pay For Your Broke Ass To Go …
https://jalopnik.com/how-to-get-sponsors-to-pay-for-your-broke-ass-to-go-rac-1819341360
Even if you can get a sponsor a solid 5:1 ROI, most sponsors are going to shy away from someone without a proven record. For a second dose of reality, do not expect to raise your entire racing...
Mello Yello Drag Racing Series Schedule Update
https://www.speedwaydigest.com/index.php/news/racing-news/56497-mello-yello-drag-racing-series-schedule-update
July 18-19 NHRA Mello Yello Drag Racing, Indianapolis July 31-Aug. 2 Flav-R-Pac NHRA Northwest Nationals, Seattle Aug. 7-9 Dodge Mile-High NHRA Nationals, Denver
Results - NHRA
https://www.nhra.com/results/default.aspx/nhra-mello-yello-drag-racing-series
NHRA's Lewis Bloom breaks down the greatest moments from each national event on the NHRA Mello Yello Drag Racing Series. Information . About the NHRA; NHRA 101; Locate an NHRA Track;
Summit Racing Equipment renews sponsorship of NHRA …
https://www.nhra.com/news/2019/summit-racing-equipment-renews-sponsorship-nhra-jr-drag-racing-league
Summit Racing Equipment has renewed its title sponsorship of the NHRA Summit Racing Jr. Drag Racing League, a popular racing league for kids ages 5-17. 29 Mar 2019 Posted by NHRA.com staff
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