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Target exits NASCAR sponsorship, drops Kyle Larson, …

    https://www.espn.com/racing/nascar/cup/story/_/id/20183178/target-exits-nascar-sponsorship-drops-kyle-larson-chip-ganassi-racing
    LONG POND, Pa. -- Target will focus its sports marketing budget on soccer and drop its 16-year NASCAR sponsorship of Chip Ganassi Racing after …

Target Ends Sponsorship Of IndyCar Team, Keeps …

    https://consumerist.com/2016/07/28/target-ends-sponsorship-of-indycar-team/
    No: the chain’s hometown paper, the Minneapolis Star-Tribune, reports that Target will continue sponsoring a NASCAR team, so it isn’t that the company wants to sever its ties with racing and stop...

Target withdrawing sponsorship from Chip Ganassi …

    https://nascar.nbcsports.com/2017/07/28/target-withdrawing-sponsorship-from-chip-ganassi-racing-after-this-season/
    NASCAR provided the following statistics on corporate sponsorship in the sport. The number of Fortune 500 companies partnering with NASCAR has increased again in 2017, according to a recent analysis. In 2017, more than one in four (28 percent) Fortune 500 companies continue to invest in NASCAR (139) – a seven percent increase year-over-year.

Motorsport Sponsorship: How to Get Racing Sponsors

    https://sponsorshipcollective.com/motorsport-sponsorship-how-to-get-racing-sponsors/
    So yes, choose a handful of sponsor brands, maybe a dozen or two dozen depending on how many sponsors you want for your racing event. You can target maybe one or two long-shot big brands, but I’d recommend creating a list of target sponsors more likely to say yes than no. Then research their audience to ensure there’s an alignment.

NASCAR sponsorship costs (details) - Racing News

    https://racingnews.co/2017/09/21/nascar-sponsorship-costs/
    Farmers InsuranceNASCAR Primary Sponsorship Costs. 2012: $13.5 million (22 races) 2013: $14.04 millon (22 races) 2014: $16.348 million (22 races) 2015: $7.6 million (12 races) 2016: $7.8 million (12 races) 2017: $8 million (12 races) 6 Year Total: $67.28 million. Kasey Kahne in victory lane at Indianapolis Motor Speedway (Farmers Racing)

17 Do's and Don'ts for Seeking Sponsorship for your …

    https://crateinsider.com/17-dos-and-donts-for-seeking-sponsorship/
    Every sponsor knows that their logo or message will be displayed on a car if a deal is struck. When a sponsor receives a message like, “your business' logo can go on the hood for $500!,” they just see it as an expensive sticker. Don’t seek Sponsorship at Trade Shows.

How To Get Sponsors To Pay For Your Broke Ass To Go …

    https://jalopnik.com/how-to-get-sponsors-to-pay-for-your-broke-ass-to-go-rac-1819341360
    You can expect a sponsor to have to spend $1 in activation expense for every $1 of sponsorship to maximize the investment. So in our fictional sponsorship deal, you, the owner/driver of the Super...

Revealed: Sponsors Fuel Formula One With $30 Billion

    https://www.forbes.com/sites/csylt/2019/05/19/revealed-sponsors-fuel-formula-one-with-30-billion/
    This reveals that total team sponsorship revenue has fallen by 14.2% in the last five years alone. As the graph below shows, it came to an estimated $779.2 million in 2018, compared to $908.1...

How a NASCAR Sponsorship Works | HowStuffWorks - Auto

    https://auto.howstuffworks.com/auto-racing/nascar/nascar-basics/nascar-sponsorship.htm
    Teams test their equipment for speed and safety several times during a typical week, sometimes at non-sanctioned tracks, which means they pay for their own race fuel at around $6.25 per gallon (around $1.65 per liter). An all-day test session can burn through a 55-gallon (208-liter) drum, which costs nearly $350.

The NASCAR Quiz | HowStuffWorks

    https://play.howstuffworks.com/quiz/nascar-quiz
    How much did U.S. corporations spend on auto racing sponsorships in 2006? about $500 million about $3 billion about $6 billion Advertisement Where is NASCAR based? Atlanta, Ga. Talladega, Ala. Daytona Beach, Fla. Advertisement Trucks that race in the Craftsman Truck Series weigh _____ less than factory model pickups. 100 pounds 400 pounds

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