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Truth in advertising: how to market IndyCar

    https://us.motorsport.com/indycar/news/truth-in-advertising-how-to-market-indycar-2/2735669/
    The (your name here) IndyCar Series, by whatever name you want to call it, has a checkered past when it comes to marketing acumen. In recent years …

Truth in advertising: how to market IndyCar

    https://www.motorsport.com/indycar/news/truth-in-advertising-how-to-market-indycar-2/444547/
    Mark Miles smarty hired C.J. O’Donnell as chief marketing officer and Jay Frye as chief revenue officer to work not only for Hulman Racing but for him. Their marching orders are simple: make us...

Indy Racing League Hands Marketing Duties To Company …

    https://bravewords.com/news/indy-racing-league-hands-marketing-duties-to-company-run-by-gene-simmons
    Danica Patrick is now the second-most famous person tied to the Indy Racing League. In a bold move meant to increase the humdrum circuit's pull beyond its prettiest face, the IRL handed its marketing duties Tuesday to a company run by longtime KISS frontman GENE SIMMONS and partner Richard Abramson.

Indy racing league focuses on integrated marketing Free …

    https://www.studymode.com/subjects/indy-racing-league-focuses-on-integrated-marketing-page1.html
    Integrated marketing communication Integrated marketing communication (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand’s core message. Its goal is to make all aspects of marketing communication such as …

IndyCar Series | Company Profile, Marketing Contacts, Media …

    https://open.winmo.com/open/company/sports-and-recreation-sports-teams-and-leagues/in/indianapolis/indycar-series/46493
    IndyCar Series | Company Profile, Marketing Contacts, Media Spend, Brands The Indy Racing League, founded in 1994, is a American based automotive racing company. The league, headquartered in Indianapolis, IN, sanctions three racing series, the IZOD IndyCar Series, the Indianapolis 500, and the Firestone Indy Lights.

INDYCAR RETAINS JUST MARKETING INTERNATIONAL

    https://www.sportbusiness.com/news/indycar-retains-just-marketing-international/
    The Indy Racing League extended its deal with Indianapolis-based Just Marketing International (JMI) to consult on all aspects of commercial rights …

The Official Site of the NTT INDYCAR SERIES | IndyCar.com

    https://www.indycar.com/
    Dale Coyne Racing with HMD Motorsports Wins Poles PTS; 0: 0: 44: 1 st. Josef Newgarden ... INDYCAR First North American Series With LED Safety Panels 20x20 panels complement traditional cloth flags in each corner of road courses/street circuits. ...

Contact Us - IndyCar.com

    https://www.indycar.com/Contact-Us

Indy Speedway Staff

    http://indymotorspeedway.com/v1/500staff.htm
    Phil Lengyel - became executive vice president in marketing, for the Indianapolis Motor Speedway, Indy Racing League and Clabber Girl Corporation on 5/1/05. Previously Lengyel was on the management team for Walt Disney Company for 23 years. Dr. Geoffrey Billows named director of medical services for the Indianapolis Motor Speedway (11/28/06)

THE MEDIA BUSINESS: ADVERTISING; Indy racing is …

    https://www.nytimes.com/2001/08/08/business/media-business-advertising-indy-racing-using-infomercial-its-effort-lure-tv.html
    Indy cars also race faster, 220 miles an hour or more, said Matt McCartin, director of marketing for the league, compared with less than 200 m.p.h. for Nascar's.

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