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Horse Racing Betting Industry Marketing Strategies

    https://marketingagency.cymrumarketing.com/2021/09/25/horse-racing-betting-industry-marketing-strategies/#:~:text=To%20market%20the%20future%20for%20the%20game%2C%20the,racing%20betting%20industry%20is%20an%20effective%20Millennial%20strategy.
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Attracting New Horse Racing Fans with Creative …

    https://nebraskapublicmedia.org/article/news/1121400/attracting-new-horse-racing-fans-creative-marketing-strategies/
    Fonner Park has been entertaining horse racing fans like Engert for 65 years. The park is re-thinking its approach to entertainment, though, in order to attract new fans. STIFF COMPETITION Eight years ago, $90 million was bet at Nebraska tracks. …

How Horse Racing Can Embrace Tech to Attract a New …

    https://biztechmagazine.com/article/2018/07/how-horse-racing-can-embrace-tech-attract-new-generation-fans
    Chris Carper, director of customer success at Microsoft, says that he expects horse racing organizations to use more VR and AR experiences to draw people to tracks and tie it to mobile platforms as well. Fans at home with VR headsets will likely be able to experience racing in VR, and there may be VR experiences fans can only get at tracks, he says.

Racing Future: Inspiring a new generation of horse racing fans

    https://www.racingfuture.com/content/racing-future-inspiring-new-generation-horse-racing-fans
    Racing Future is determined to inspire a new generation of fans to enjoy horse racing. We are proud to be a part of this process and are optimistic that our efforts, combined with the efforts of everyone in the horse racing community, can and will make the difference in reinvigorating the sport, which has a long and rich heritage and makes a significant economic impact throughout …

Horse Racing Marketing: Commercials from Around the World

    https://www.racingfuture.com/content/horse-racing-marketing-commercials-around-world
    Racing Future is determined to inspire a new generation of fans to enjoy the sport of horse racing. Horse Racing Marketing: Commercials from Around the World Racing Future is continuing to research and curate the best ideas for marketing horse racing and growing our sport's fanbase around the world.

Horse Racing: Attracting New and Younger Fans - Racing Future

    https://www.racingfuture.com/content/horse-racing-attracting-new-and-younger-fans-0
    Racing Future is determined to inspire a new generation of fans to enjoy the sport of horse racing. Horse Racing: Attracting New and Younger Fans Recently, Racing Future CEO, Dennis Mills, remarked that horse racing as a sport has ignored its fans for 30 years. This is a not an entirely earthshattering statement.

Horse Racing Betting Industry Marketing Strategies

    https://marketingagency.cymrumarketing.com/2021/09/25/horse-racing-betting-industry-marketing-strategies/
    To market the future for the game, the next generation of race-goers must be educated to enjoy the horse racing experience in a fun and easy to understand way and this will be done is through mobile apps and e-gaming sites. Digital marketing in the horse racing betting industry is an effective Millennial strategy.

ABR Notebook: Marketing to a new generation - Horse Racing …

    https://paulickreport.com/news/people/abr-notebook-marketing-to-a-new-generation/
    Garofalo fell in love with racing from her experience visiting Belmont Park with her grandfather and grew up watching racing in New York. She believes that racing should be attractive to younger...

Marketing Horse Racing: Still Must Start with One Horse, One

    https://www.saratoga.com/horse-racing-blog/2015/06/marketing-horse-racing-still-must-start-with-one-horse-one-human-heart/
    Dismaying–yes. Astounding, as well. The problem as I see it is that, like many annoying 21st Century parents (and we all know parents like this), horse racing is more interested in being the “friend” of youths, rather than taking responsibility and leading the way.(More parents in 21st Century America are afraid of hurting their little darlings’ feelings, or making their kids …

Horse Racing: NFL marketing executive to speak at The

    https://www.racingfuture.com/content/nfl-media-and-marketing-executive-speak-jockey-club-roundtable
    Horse Racing: NFL marketing executive to speak at The Jockey Club Roundtable | Racing Future Racing Future is determined to inspire a new generation of fans to enjoy the sport of horse racing. NFL media and marketing executive to speak at The Jockey Club Roundtable

In Hockey & Horse Racing, Marketing The 'Big Event' …

    https://www.forbes.com/sites/teresagenaro/2014/02/28/in-hockey-horse-racing-marketing-the-big-event-to-attract-customers/
    belmont is not alone in using the big event as a lure for new fans; the sport’s primary pr and marketing campaign is called america’s best racing, which by design focuses on the sport’s biggest...

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