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Pepcid AC: Racing to OTC Market Harvard Case Solution …
https://www.thecasesolutions.com/pepcid-ac-racing-to-otc-market-37861
In July 1994, an FDA advisory committee went against to sell the Pepcid AC due to lack of strength as an OTC market. CASE ANALYSIS: In March 1989, Johnson & Johnson and Merck joined hands to form a joint venture known as Johnson & Johnson/Merck Pharmaceutical Co. (JJM).
Pepcid AC: Racing to the OTC Market - Case - HBS
https://www.hbs.edu/faculty/Pages/item.aspx?num=26903
Pepcid management must decide whether to risk all in a race to be first in the over-the-counter market with a new heartburn remedy. ... "Pepcid AC: Racing to the OTC Market." Harvard Business School Case 500-073, February 2000. (Revised June …
Case Analysis Pepcid Ac Racing to the Otc Market
https://newyorkessays.com/essay-case-analysis-pepcid-ac-racing-to-the-otc-market/
Get a verified expert to help you with Case Analysis Pepcid Ac Racing to the Otc Market Hire verified writer $35.80 for a 2-page paper Conversely, they could choose the second option, to bypass the recommendations of the advisory committee and take their case directly to the FDA with the goal of being the first to enter the market.
Pepcid AC: Racing to the OTC Market - HBR Store
https://store.hbr.org/product/pepcid-ac-racing-to-the-otc-market/500073
Publication Date: February 04, 2000. Industry: Pharmaceutical industry. Source: Harvard Business School. Pepcid management must decide whether to risk all in a race to be first in the...
Pepcid AC: Racing to the OTC Market - Harvard Business …
https://hbsp.harvard.edu/product/500073-PDF-ENG
Pepcid management must decide whether to risk all in a race to be first in the over-the-counter market with a new heartburn remedy. Learning Objectives Allows exploration of first mover advantage, product positioning, market research, brand equity, new product development, and marketing strategy.
Pepcid AC: Racing to the OTC Market | Harvard Business …
https://hbsp.harvard.edu/product/500073-HCB-ENG
Pepcid management must decide whether to risk all in a race to be first in the over-the-counter market with a new heartburn remedy.
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