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How Demographics Are Affecting the Racing Scene

    https://www.runnersworld.com/advanced/a20803186/how-demographics-are-affecting-the-racing-scene/
    According to the Running USA data, in the last two years the average age of a female road racer has dropped nearly a full year, to 38.6. Running USA …

Drag Racing Demographics

    https://www.botelerracing.com/Drag_Racing_Demographics.html
    Scarborough USA+ - Release 1 2019. The following demographics, shows the importance's of using Drag Racing in your marketing plan. The drag racing fans are loyal to companies that support their sport. Their choice spans the consumer products, from fast food to the grocery stores. From buying a radio to sophisticated electronic equipment.

Racing Player Consumer Insights: Demographics, Gaming …

    https://newzoo.com/insights/articles/racing-player-consumer-insights-demographics-gaming-preferences-behavior-brand-attitudes-and-more/
    As you can see above, our Consumer Insights data shows that racing players tend to skew younger and male. In fact, 59% of racing players are male (vs. 51% of all gamers) and 25% are age 10-20 (vs. 19% of all gamers). Despite skewing younger, 36% of racing players are high-earners, which is far higher than the average for all gamers.

This Time, Horse Racing's Aging Demographic Problem Is …

    https://www.thoroughbreddailynews.com/this-time-horse-racings-aging-demographic-problem-is-very-real/
    Horse racing is not battling slot machines or lottery ticket competition; it's now competing with innovative tech companies offering younger demographics the …

DEMOGRAPHICS (PROPOSAL) | Kinser Racing

    https://www.kinserracing.com/proposal-demographics
    The U.S. dirt track industry, 30 Millions fans, 1 Billion a year industry, 800 dirt tracks in 49 States (CNN) 96% of spectators will buy or support sponsor's product (Nielsen) Spectators spend an average of $100 a night and travel 150 miles. In 2018 the World of Outlaws began broadcasting every event online to their spectators.

Motorsports Demographics - Casey Neal Racing

    http://www.caseynealracing.com/demographics.htm
    Motorsports Demographics. (as applied to road racing - open wheeled formula cars or sports cars) Corporate partners who join the team and grow along with Casey as he moves up the Motorsports ladder would realize enormous exposure to a market as large as any in the world to promote their products or services. There are also opportunities to provide on sight displays …

Race Track Marketing: Think Mindset, Not Demographics

    http://www.dirtymouthcommunications.com/race-track-marketing-think-mindset-not-demographics/
    Traditionally, that ideal customer profile is created around a set of demographics which might include age, gender, location, income level, race, religion, marital status, etc. This is a set of facts that we used to employ to figure out what type of person is most likely to buy Widget X or hire Service Provider Y.

MOTORSPORTS ADVERTISING SCCA MARKET DEMOGRAPHICS

    http://www.ritchieracing.com/demographic.htm
    In 1991, race attendance in North America increased by 449,901! * The number of spectators is an important barometer of the sports popularity and this increase is a spectacular endorsement of the sport considering the sluggish economy, limited seating capacity, and the increased amount of live television coverage. Motorsports enthusiasts are ...

Demographic of horse racing fans : horseracing - reddit

    https://www.reddit.com/r/horseracing/comments/47e7y1/demographic_of_horse_racing_fans/
    Although I will say OP, the demographics at the actual track when there is live racing, though, is much more mixed, you'll have families with children, more women, etc. The age average is still predominantly 35+ I'd say though.

F1 - Statistics & Facts | Statista

    https://www.statista.com/topics/3899/motor-sports/
    The Formula One Group's revenue rose from 1.78 billion U.S. dollars in 2017 to over two billion U.S. dollars in 2019. During the same year, Formula One teams split a pot of over one billion U.S ...

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