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Advertising Campaign Launched to Reform Horse Racing

    https://www.bloodhorse.com/horse-racing/articles/233401/advertising-campaign-launched-to-reform-horse-racing
    The Coalition for Horse Racing Integrity (CHRI) has launched a major digital advertising campaign to raise awareness of the need for the reforms embodied in the Horseracing Integrity Act of 2019.

The Future of Horse Racing: Where do we go from Here?

    https://pastthewire.com/future-of-horse-racing/
    The future of horse racing needs fewer meets but more boutique meets. It needs fewer days but more big days and big races and events. Less is more in the long run and I think this is the best model for the continued strong survival of the sport we love.

Horse Racing Marketing: Commercials from Around the World

    https://www.racingfuture.com/content/horse-racing-marketing-commercials-around-world
    Racing Future is determined to inspire a new generation of fans to enjoy the sport of horse racing. Horse Racing Marketing: Commercials from Around the World Racing Future is continuing to research and curate the best ideas for marketing horse racing and growing our sport's fanbase around the world.

Horse Racing in Advertising: Nice…or Vice? - Paulick Report

    https://paulickreport.com/news/ray-s-paddock/horse-racing-in-advertising-nice-or-vice/
    Filmed over three days at Barretts Sales and Racing in Southern California, the futuristic ad features a field of riderless, supercharged mechanical horses breaking from the starting gate and ...

Imagining the Future of Horse Racing - Sport for Business

    https://sportforbusiness.com/imagining-the-future-of-horse-racing/
    Jan 12, 2020 | Horse Racing, News Freeview, Sport for Business Interviews The Irish Field carried a major interview with Rob Hartnett of Sport for Business over the weekend. Spread out over three pages we looked at the way the sport of horse racing is structured and at some of the ideas that it might adopt to reach out to a wider audience.

National Advertising Campaign Launched To Increase ... - Horse …

    https://paulickreport.com/news/the-biz/national-advertising-campaign-launched-to-increase-awareness-of-horse-racing/
    The Breeders' Cup and The Jockey Club have launched a national ad campaign titled “Still. Running. Strong.” to promote Thoroughbred racing as major racetracks across the country resume live ...

The Massive Marketing Opportunity in the Horse Industry

    https://horsenetwork.com/2017/01/massive-marketing-opportunity-horse-industry/
    At the time of writing, Apple’s is the largest company in the world—64% larger than runner up Exxonmobil. Amazon has a market cap greater than Wal-Mart and UPS combined. And Facebook is on its way to connecting another billion users to each other and the world. With rapid and compounding change comes massive opportunities.

Advertise – The Horse

    https://thehorse.com/advertise/
    The Horse brand has one of the largest audiences available in equine publishing, with The Horse: Your Guide To Equine Health Care magazine audience reach of …

Racing Fixtures: Horse Racing Advertising - Advertise in …

    https://www.racingfixtures.co.uk/form/advertise
    Advertise with Racing Fixtures Promoting Your Business. Promote your business through high profile online advertising with UKs number one racing resource web site www.racingfixtures.co.uk, with over 2+ million unique visitors, and in excess of 17 million page views a year.Visitors spend an average of three minutes on the web site, with an average of 60 …

Trends in the Equine Industry - EquiManagement

    https://equimanagement.com/articles/trends-in-the-equine-industry/
    2005 vs. 2017. The largest numbers of horse owners are from age groups 25-59, comprising 65% of the horse-owning population. Young rider ownership, age 18-24, has decreased by 11.3% between 2005 and 2017. The age group of 45-59-year-olds dropped 18% in ownership. However, in 2005, only 6% of horse owners were over age 60, whereas in 2017, 18% ...

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