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Tracing Emergent Processes in Marketing Strategy …
https://www.jstor.org/stable/1251682
Tracing Emergent Processes in Marketing Strategy …
https://journals.sagepub.com/doi/10.1177/002224298805200102
Using an exploratory case research approach in conjunction with network analysis, the authors trace emergent processes in marketing strategy formation and identify key organizational players. The concept of autonomous strategic behavior is explored and linked to strategic marketing processes in the firm.
Tracing Emergent Processes in Marketing Strategy …
https://journals.sagepub.com/doi/abs/10.1177/002224298805200102
Tracing Emergent Processes in Marketing Strategy Formation Michael D. Hutt, Peter H. Reingen, and John R. Ronchetto, Jr. Journal of Marketing 1988 52: 1 , 4-19 Download Citation If you have the appropriate software installed, you can download article citation data …
Emergent Marketing Strategies and Performance: The …
https://onlinelibrary.wiley.com/doi/pdf/10.1111/j.1467-8551.2012.00843.x
Although many process-based studies appear in the strategic management literature, little attention has been devoted to the formation process of marketing strategies. Drawing on enactment and information-processing theories, this study views the external environment as a source of information (i.e. enacted) and organizations as information ...
Strategy formation in the innovation and market domain: …
https://www.researchgate.net/publication/272748822_Strategy_formation_in_the_innovation_and_market_domain_emergent_or_deliberate
Strategy formation was captured by an analysis of strategic intentions and corresponding actions in two surveys carried out in 1995 and 2003. Findings – …
What Is Emergent Strategy? With Benefits and Examples
https://www.indeed.com/career-advice/career-development/emergent-strategy-definition
Emergent strategy is an action model coined by author Henry Mintzberg that describes a business strategy that develops over time as a business balances its goals with changing circumstances. These strategies emerge after a business carries out a set of actions repeatedly to develop a pattern in its habits.
The processes of emergent strategy development - UK …
https://www.ukessays.com/essays/business/the-processes-of-emergent-strategy-development-business-essay.php
“Emergent strategy comes about through everyday routines, activities and processes in organizations” (Johnson, et. al. 2005, Pp 408). It occurs by chance or happens within the organization without any long term planning. There are four organizational processes of emergent strategy development: Logical Incrementalism Resource allocation routines
Defining The Processes Of Emergent Strategy …
https://www.ukessays.com/essays/commerce/defining-the-processes-of-emergent-strategy-development-commerce-essay.php
“Emergent strategy comes about through everyday routines, activities and processes in organizations” (Johnson, et. al. 2005, Pp 408). It occurs by chance or happens within the organization without any long term planning. There are four organizational processes of emergent strategy development: Logical Incrementalism Resource allocation routines
Evolving Patterns of Organizational Beliefs in the …
https://journals.sagepub.com/doi/10.1177/002224299405800208
Hutt, Michael D. , Reingen, Peter H. , and Ronchetto, John R. ( 1988 ), “Tracing Emergent Processes in Marketing Strategy Formation,” Journal of Marketing, 52 (January), 4 – 19. Google Scholar | SAGE Journals
Strategy Formation Patterns, Performance, and the …
https://journals.sagepub.com/doi/10.1177/014920639702300205
Results indicate that planned strategies are positively related to sales growth among firms with mechanistic structures and operating in hostile environments. Emergent strategies, on the other hand, are more positively related to sales growth among firms with organic structures and operating in benign environments.
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