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Tracing the drivers of B2B brand strength and value | …
https://lup.lub.lu.se/search/publication/bf5346cd-6cde-42bf-83a0-bd2bcb08aedf
Tracing the drivers of B2B brand strength and value | …
https://www.lunduniversity.lu.se/lup/publication/bf5346cd-6cde-42bf-83a0-bd2bcb08aedf
The study relies mainly on brand equity theory, together with thoughts from theories on shareholder value, psychology, corporate branding, business relationships and industrial marketing. More specifically, it is concerned with understanding the customer-perceived determinants (brand image) of brand strength and brand value in business markets.
Tracing the drivers of B2B brand strength and value — Lund ...
https://portal.research.lu.se/en/publications/tracing-the-drivers-of-b2b-brand-strength-and-value
Tracing the drivers of B2B brand strength and value. Lund Business Press. Bondesson, Niklas. / Tracing the drivers of B2B brand strength and value. Lund Business Press, 2010. 298 p. @phdthesis {bf5346cd6cde42bf83a0bd2bcb08aedf, title = "Tracing the drivers of B2B brand strength and value", abstract = "By building a strong brand that is favourably perceived by …
Tracing the drivers of B2B brand strength and value - Lund ...
https://portal.research.lu.se/portal/en/publications/tracing-the-drivers-of-b2b-brand-strength-and-value(bf5346cd-6cde-42bf-83a0-bd2bcb08aedf)/export.html
TY - THES. T1 - Tracing the drivers of B2B brand strength and value. AU - Bondesson, Niklas. N1 - Defence details Date: 2010-05-11 Time: 13:00 Place: Crafoordsalen, EC1, Holger Crafoords Ekonomicentrum External reviewer(s) Name: Söderlund, Magnus Title: Professor Affiliation: Stockholm School of Economics ---
Drivers of B2B Brand Strength – Insights from an ...
https://www.researchgate.net/publication/271507455_Drivers_of_B2B_Brand_Strength_-_Insights_from_an_International_Study_Across_Industries
Sustainability, corporate governance and innovation are important drivers of brand strength in B2B markets. Particularly in the case of India, Brand strength perception showed strong …
The Essential Drivers of B2B Brand Growth - B2B Marketing ...
https://digitalzone.com/blog/the-essential-drivers-of-b2b-brand-growth/
To help you avoid this, we’ve compiled a list of attributes that are essential drivers of B2B brand growth. 1) Culture of Innovation: Successful brands encourage employees to share ideas and criticisms irrespective of the position they hold. Innovation is core to their values.
Drivers of B2B Brand Strength — Insights from an ...
https://link.springer.com/article/10.1007/BF03396926
This study analyzes the effect of brand associations and marketing-mix instrument perceptions on brand strength for B2B firms. Although B2B brands may contribute substantially to firm profit, only little research has been directed at them. We close this research gap by analyzing a unique data set that spans across three countries and seven industries. We …
What drives brand strength in B2B? | StrategyAudit
https://www.strategyaudit.com.au/2021/06/07/what-drives-brand-strength-in-b2b/
Brand is underplayed as a source of economic power in B2B. We seem to default to the tactical marketing tools used in B2C too easily. Over the years I have concluded that there are only two core elements in B2B brand strength: Trust. Service. They are mutually reinforcing, or indeed, depreciating, and are both multi-faceted, with variations that are as varied as the …
Look Beyond Product for Drivers of B2B Satisfaction and …
https://www.greenbook.org/mr/market-research-methodology/look-beyond-product-for-drivers-of-b2b-satisfaction-and-value/
Beyond Functional Value. Bain & Company’s recent study of the Elements of B2B Value provides further evidence that non-product attributes drive satisfaction. Source: Bain Insights – Elements of B2B Value. In this research, commercial insurance buyers rated 36 different elements of value ranging from threshold conditions such as cost, to ...
Strong B2B brands drive value more consistently than …
https://www.marketingweek.com/strong-b2b-brands-drive-value-more-consistently-than-b2c-brands/
By Mindi Chahal 8 Jun 2016 12:05 pm. Microsoft takes the number one spot, followed by IBM, Wells Fargo, GE and UPS, which make up the top five. The real story is the consistency of the value generated by B2B brands and the blurred lines with the business-to-consumer (B2C) sector. SAP, Accenture, HP, HSBC and Oracle make up the rest of the top 10.
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